We are a Facebook Live launch partner and have delivered 100’s of live streams into the platform and we are also a Live 360 partner for YouTube and we have developed an array of experience and technology to help stream into these social platforms as well as Twitter.
The advantage of using such platforms for most brands is that they have already have a built in audience in the form of people who follow, subscribe or like a page.
In our experience this level of engagement leads to longer viewing times and a deeper level of engage. On each platform we have built new functionality to help increase this level of engagement.
We offer full moderation of comments and Tweets so that they can be used as a way to ask questions of the participants in a live stream. All comments and tweets are extracted from the relevant platform and put into our question moderation where they can be sorted both manually and automatically.
Once selected they can then be sent to the participants via an off screen monitor or onto a participant’s iPad.
When it is answers the question and send of the question can then be displayed as an on screen graphic through the moderation control panel.
In addition on Facebook Live, we can offer the ability to ask the audience questions through polling. A question appears on screen and the audience vote for an answer by selecting the associated reaction. The votes are collated and the audience see the poll results animate in real time.
This tool can be used to change the content of the stream based on user preference, change the narrative of an ongoing story or simple give the participants an idea of how well the audience understand a particular concept.
You can see an example of how the commenting and question moderation mechanism can be used effectively to deliver highly interactive by clicking here.