With the emergence of apps such as Meerkat and Periscope there is significant interest among brands and content owners about how they can deliver quality live interactive video experiences through Twitter.
Of course these kinds of apps have their place in the marketing mix but the main issue clients encounter is that video and audio can only be captured via a mobile phone. This can lead to problems with delivering high quality audio and video and with the reliability of the stream delivery.
We have now worked with a variety of brands to deliver higher quality fully produced streams into Twitter. Not only have we developed a workflow which helps us mitigate risks associated with the platform but we have also built some technologies to help us make live video more interactive.
Our Question Moderation System (QMS) allows us to capture questions/comments being submitted on a particular hashtag.
They can then be edited and moderated before being displayed on an off camera monitor or tablet for the participants in the live stream to answer/comment on.
Additional tools such as the GG Clipper allow us to create on-demand clips from the stream while it is still live and distribute them on Twitter and other social media through native players with a clear call to action at the end.
The existing streaming apps of course still have their place and are useful to deliver on the fly personal footage or material from ‘behind the scenes’ but we believe for branded content which needs to be both robust and high quality our technology offers the perfect solution.
We are also currently working on delivering live 360 video via Twitter please see our Live 360 video page for more information.